Fruit & Specialty Nicotine Pouches

This is the part of the catalog that looks nothing like a nicotine aisle — cherry, mango, apple cider, grape, watermelon, matcha, toffee and strawberry yogurt.

OEO Cherry runs at 3 mg, 6 mg and 9 mg and is the biggest seller in this group. Lucy Breakers brings Mango, Apple Cider and Apple Ice at 4 mg and 8 mg. ZIMO adds Grape and Cinnamon. NIC BON BON covers the dessert end with Matcha, Toffee, Watermelon and Strawberry Yogurt at 2 mg.

Specialty flavors are not a volume play and should not be stocked like one. Two or three facings, rotated when one stops moving, is the right approach. What they do is stop the category feeling like a wall of mint, which is the single most common reason a curious customer walks away without buying anything.

If you want the safer fruit segments first, start with berry and citrus. Wholesale terms. Adults 21+ only.