4mg Nicotine Pouches

4 mg sits between the entry tier and the mainstream 6 mg, and the brand that owns it here is Lucy Breakers — Apple Cider, Apple Ice, Berry Citrus, Espresso, Mint and Mango.

Breakers are not a conventional pouch. Each one carries a flavor capsule the user crushes, so the taste arrives in a burst rather than fading in. That format, plus a flavor list built around cider, espresso and mango, makes Lucy the pouch that sells to people who bounced off every mint on the wall.

Lucy also has national brand recognition from its retail advertising, which means customers arrive asking for it. For a store, that is the same argument as ZYN — a name that brings people in, next to house-margin brands that keep them.

The same six flavors run at 8 mg, so a customer who likes the format has somewhere to go. Wholesale terms · Apply for an account. Adults 21+ only.

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Lucy Breakers Nicotine Pouches – Tobacco-Free, 4mg & 8mg, All Flavors | B&J

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